Podcasts for Communities
LocalPod is where local news meets audio. We’ll help transform your newsroom’s stories into engaging podcasts and connect with your audience on a whole new level while adding a new revenue stream.
Attention is a scarce resource for everyone these days, and that’s especially true for local newsrooms who face an uphill battle against social media giants and massive news networks.
Podcasts offer a unique way to grab and hold listener’s attention, as the one on one listener relationship feels more like a conversation than another grasp for their attention.
Industry standard podcast ad rates are significantly higher than other digital formats. This is because of the highly engaging format, as listeners are typically listening uninterrupted. The rates are even higher for local publishers, as the listener is typically an ideal client for businesses in the area.
Podcasts can also be monetized directly with subscription models. Typical revenue per paying subscriber is $5 per month after platform fees.
Learn More About How We Can Help
Schedule a no strings exploratory call to learn more about how LocalPod can help you launch a local news podcast.