David Arkin brings 25+ years of experience in media to help newsrooms bring change to their organizations and improve their businesses.
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RSSDavid Arkin has worked with media organizations for decades, coming up in newsrooms, taking on editor positions, and rolling out large projects for GateHouse Media.
Around the time of the pandemic, David and a friend were running an online outlet in the Dallas/ Fort Worth metro area that was acquired by a larger organization.
His experience and newly freed up time led him to starting David Arkin Consulting, an agency that helps newspapers, television stations, magazines and digital pure plays develop strategies that improve products, processes and people.
On this episode of Small Press, Big Ideas, I talked with David about a range of topics. We discussed a buzzword term I’ve heard a lot of lately – fractional digital leadership – and how he brings his experience to help organizations who don’t have large corporate resources available.
David talks about content strategies, and how he likes to ask the question “what can I do with this information” from the readers perspective. He explains how publishers can take this tactic and blend it with original journalism.
We also talk about a recurring theme on the podcast: that fact that audiences need to understand that quality journalism may not always be free.
David also discusses some other important topics for local news publishers such as branded content, evergreen content, SEO, and more.
You can listen to the full episode on your podcast app of choice, or on the player at the top of this page.