Noah Greenberg is the CEO of Stacker, a newswire for the digital age that’s upending the old model and empowering local publishers with data backed content.
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RSSNoah Greenberg grew up in California, and always loved building things. After attending UC Santa Barbara and then working at a startup for 6 years, he decided that he’d like to build something of his own.
After the company he worked for was acquired, Noah and several of his coworkers took their money from the exit (not buy-a-house money, but more like 6-months-salary money) and started Stacker.
Stacker is an earned syndication platform connecting media outlets and their readers with high quality, original research and insights from third-party publishers.
On this episode of the podcast, Noah explains what a newswire is, and how Stacker is different in terms of both business model and the type of content they produce. He explains how Stacker is free to use for newsrooms, and how their innovative model allows this.
He also discusses what his team has learned about storytelling, how companies like Zillow paved the path to the type of content that Stacker produces, how technology enables the data they use to be repurposed by local publishers, and a lot more.
Listen to the full episode in the podcast app of your choice, or click play on the player at the top of the page!