Dan Oshinsky is the founder of Inbox Collective, and he knows newsletters. Today on the podcast Dan and Paul discuss the power of email for local news publishers and how they can utilize local newsletters for their publication
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RSSDan Oshinsky has been creating great newsletters for years. In his early career, Dan worked as the Director of Newsletters for both Buzzfeed and the New Yorker, and eventually started a hugely popular Google Doc called “Not A Newsletter“.
As the newsletter industry grew up around him, Dan received more and more requests from other professionals looking to up their organizations’ newsletter game, and he eventually went out on his own.
Dan is the founder of Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators get the most out of email. He works with these organizations to build, grow, optimize, and monetize their email strategy.
On this episode of Small Press, Big Ideas, I talked with Dan about what local news publishers are doing wrong when it comes to local newsletters, and what they can do to fix it.
We also talked about how to provide true value to your audience, how local publishers are creatively driving revenue with newsletters, different local newsletter formats, and more.
Dan provides a ton of value for any local news publisher looking to tap into the power of the inbox. Please listen to the full conversation wherever podcasts are found, or you can listen in the player above.